Property Marketing Plan

Campaign Goals

The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:

  • Selling your home at or above market value

  • Achieving the sale within your preferences for timing


The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.


The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.

Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.

Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.

Calls to Action

Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:

  • Schedule a Tour
    Viewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
  • Ask a Question
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
  • Learn More
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.

We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:

  • Number of Listing Ads Views
  • Number of Landing Page Views
  • Number of Listing Inquiries
  • Number of Showings

Our full-service marketing may include the following creative to use in our marketing campaign for your home:

  • Professional Photography

  • Full Property Tour Video

  • Highlight-Feature Social Posts

  • Marketing Narratives Written for Landing Pages, MLS & Syndication

  • Featured Property Landing Page

  • Facebook Creative (Copy, Design & Video)

  • Instagram Creative (Copy, Design & Video)

  • YouTube Creative (Copy & Video)

  • Mobile-friendly Creative


Your home may be marketed on the following platforms:


Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.


YouTube Ad Campaign to Active Real Estate Searchers

Facebook Ad Campaign to Real Estate Interested

Instagram Ad Campaign to Real Estate Interested

Google Display Ads to Active Real Estate Searchers

New Listing Email Announcement to Email List

Listing Posted in Multiple Listing Service (MLS)

Listing Syndicated to Popular Home Search Sites

Once at Start

Sign Posted in Front Yard

Property Landing Page Published to Website

Property Tour Video Added to YouTube Channel

Postcard Mail Drop

Agent Door Knocking with Printed Flyer


Photos & Videos Posted to Facebook Business Page

Photos & Videos Posted to Instagram Business Account

Metrics Evaluation & Campaign Adjustments


Open House Campaign & Event

Agent Feedback Report from Buyer Tours

Postcard Mail Drop

Agent Door Knocking with Printed Flyer

DRAGA Kapetanovic

Want to List Your House Now?

DRAGA Kapetanovic

From an IT Professional to a Real Estate Agent, Draginja (Draga) Kapetanovic’s philosophy in life comes from the book, "The Secret."​ ​She strongly believes in the law of attraction, gratitude and giving back​ ​to the community.

Draga’s success comes as a result of loving people and helping them find their dream home whether they are first time buyers/sellers or​ ​repeat buyers/sellers. Combined with a winning attitude, she attracts​ ​clients from all walks of life. Many of her clients have attested to her​ ​shear enthusiasm being so contagious that the buying and selling​ ​experience has become exciting for them.


To Draga, focusing on you means listening to you,​ ​identifying, and exceeding your expectations, as​ ​well as, anticipating future needs. Draga​ ​recognizes that buying and selling a home is one​ ​of life’s most important decisions. Draga​ ​understands the process can be challenging and​ ​complex, which is why she focuses on taking the ​​pressure off you, so you can make clear​ ​decisions throughout the process. Clients choose to work with Draga, not only because Draga is an award winning agent, but also for her strong​ ​work ethic, extensive knowledge of the residential real estate market,​ ​and excellent negotiation skills. Draga is putting extra efforts in finding off-market deals for buyers. Draga is happily serving her investor clients, when time comes to search for the best tenants for them, as well as helping newcomers to settle in their first home in Canada.

Whether she is enjoying a relaxing evening​ ​with her kids, reading a book, knitting, hiking or helping her clients reach their​ ​goals, Draga’s enthusiasm, attention to detail and commitment to help people gets​ ​her the most out of life.

Draga ​aims to provide the highest level of service to h​er clients and takes deep pride in helping them achieve their real estate goals.

Royal LePage Realty Centre, Brokerage

2150 Hurontario Street
Mississauga, ON L5B 1M8